What’s Your Wish Mama? Building a Brand for Parents

Okay, so I’m beyond excited to write this blog. It’s short but it’s a good one! I mean, I know I tell you week after week that I’m loving writing but this week I get to do one of my favorite things; dream.

Ever since I was a little girl I would spend hours a day dreaming about what I could create. As a child, it was more whimsical dreams, like “Wouldn’t it be cool if we built Japan for our Barbie dolls?” On a side note, we did this among many creative and scrappy things. Today that dreaming is still in me but I’m using it for the real world.

When I wrote to you all at the beginning of August I alluded that I’m building a new chapter in my life and company. I can’t wait to tell you more! But today is about you and all the parents we support. Today is about dreaming together.

Turning Dreams into Reality

Instructional ABA Consultants was built on my dream over eight years ago. It was all about building an inclusive company for children with autism and adults with disabilities. I was (and am) on a mission to close the funding gap that causes the disparity in service models.

I also wanted a place where Board Certified Behavior Analysts, now Registered Behavior Technicians, and our administrators could be fully supported in their work. I’m no dummy, my employees are my most valuable asset and deserve to be treated as such. They are also human beings and you all already know how I feel about equality, humility, and grace. This was my dream, I’m living it and just like any good dream, I’m adding to it.

I’m in this awesome space at work. We’re dreaming, building, and preparing for the next steps at Instructional ABA Consultants. We’ve gotten the ABA thing down and our clients have come to expect a one-size-doesn’t-fit all treatment plan and therapists providing care with their whole hearts. What we also know is that in behavior analysis our client is not just our client. Our client is also anyone who surrounds the client. For kids, that’s their family. That’s what I want to write about.

As a mama, the amount of resources that I need to wrap myself in on a daily basis is incredible. Prior to having kids, I wish someone would have told me the luxury I was living in. Things like waking up when I want, going to the bathroom by myself, going to the gym, leaving the house, you know basic freedoms. Day after day I’m presented with challenges in how I want to parent, what I want for my children, running a home & a business, and being plain human. I burn out, tune in, recharge in some ways, and start the next day all over again.

I also know I’m very lucky to have resources I can plug into academically when I’m struggling and a loving community personally. I also know that a huge part of my success and evolution as a human comes from asking for help and connecting with others. I’m curious about what you need and want if you’re a parent of a child with autism. You see I’m a mommy but I’m not a mommy of a child with autism. I need your voice.

In a therapeutic relationship you’re used to us serving your child but what about you? What additional support do you wish for from a therapy company? Is it an online platform to connect with other parents? Is it in-person (I mean COVID, but you feel me, right?) parent groups for both mom and dads? Is it educational nights? Date night outs? Self-care workshops? A playdate forum? More company events the kids can come to? More training from us about ABA? I could go on and on because as I’ve told you I’m a dreamer.

ABA and Your Dreams

But what about you? If we at Instructional ABA Consultants added a Community Corner what would be there for you? While I can’t promise to build everything I can promise to listen, really and truly. As I listen to our parents and readers I can get a better understanding of the wishes. Once I understand the wishes I can start seeing what is possible to build. I’m really good at building things, remember? And I just spilled that I love dreaming. I also thrive when I’m able to create.

I hope by reading this today you feel inspired to tell me what supports you’re looking for. I’m building a Tribe for us, so it’s best to start by hearing from the village.


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